Saturday, November 19, 2016

Bilingual Children's Enterprise; a mobile learning platform for kids #ProFinderContest

English language learners are growing 7x's faster than the general student population. By 2025, 25% of all students in the US will be an English language learner. Yet there is a dearth of digital learning resources for this audience that accelerate language learning and celebrate diversity. Last year we launched our application, Tipi Tom in Spanish and English on iOS and Android to help kids learn a second language.

Over 10,000 families have been learning their letters, colors, numbers and shapes with Tipitom in two languages. We have an above average 30-day retention rate of 19.4%. Kids love the app because it includes high quality animation, adorable characters and fun games; parents and educators alike understand its educational value.  

Our founder’s passion for dual language education, technology and children has helped us land some of the top PhDs in dual language education, Emmy award winning producers and story editors and a highly qualified team of developers and technologists. Additionally, we’ve signed on some pretty amazing partners including American Greetings Entertainment, Facebook’s Free Basic and Kurio™ (Android Tablet for Families). Apple is also serving as an advisor.

We’ve just raised a seed round and are in the process of building out the next version of Tipitom with our partners at Leap Innovation Labs and American Greetings Entertainment. Expected launch date is April 2017.


For us, connecting to the influencers, funders and brands on Linkedin is critical to finding partners, communicating with funders, building our team and positioning us as experts.  We find it an extremely useful tool and use Linkedin daily.

Bilingual Children's Enterprise; a mobile learning platform for kids #ProFinderContest

English language learners are growing 7x's faster than the general student population. By 2025, 25% of all students in the US will be an English language learner. Yet there is a dearth of digital learning resources for this audience that accelerate language learning and celebrate diversity. Last year we launched our application, Tipi Tom in Spanish and English on iOS and Android to help kids learn a second language.

Over 10,000 families have been learning their letters, colors, numbers and shapes with Tipitom in two languages. We have an above average 30-day retention rate of 19.4%. Kids love the app because it includes high quality animation, adorable characters and fun games; parents and educators alike understand its educational value.  

Our founder’s passion for dual language education, technology and children has helped us land some of the top PhDs in dual language education, Emmy award winning producers and story editors and a highly qualified team of developers and technologists. Additionally, we’ve signed on some pretty amazing partners including American Greetings Entertainment, Facebook’s Free Basic and Kurio™ (Android Tablet for Families). Apple is also serving as an advisor.

We’ve just raised a seed round and are in the process of building out the next version of Tipitom with our partners at Leap Innovation Labs and American Greetings Entertainment. Expected launch date is April 2017.


For us, connecting to the influencers, funders and brands on Linkedin is critical to finding partners, communicating with funders, building our team and positioning us as experts.  We find it an extremely useful tool and use Linkedin daily.

Monday, June 6, 2016

Back To School With My Chicharrón

As a mother, “Back to School” has always been a bittersweet experience for me. Embracing all the changes that come with every new year, including new teachers, a new curriculum and a different set of friends, is all very exciting. The side that is rather sad for me is missing the long days with my one and only son. I cherish those days and now would have to wait until 3pm to see his cute little face emerge off the bus.
While he slept in on summer mornings, I would plan the day to ensure he would spend time outside, visit with friends, and practice his español. Unlike him, I got to spend many summers with my abuela in Panamá where there was no choice but to speak Spanish. I wanted to pass down our culture, our preferences, and our idioma to my little chicharón so he would relish in being bicultural and bilingual just like his mamá.
Morning conversations would start off with the usual, “Ay papi, venga acá mi amor y darme un besito querido.” Oh the joy of squeezing those cachetes! Breakfast would be served en español with lots of questions to keep the conversation going. Throughout the day I would consciously create opportunities for Spanish conversation versus just vocabulary sharing; all the research indicates we acquire a second language through three major conditions:
1) a learner who realizes the need to learn the second language and is motivated to do so
2) speakers of the target language who know it well enough to provide the learner with access to the spoken language and the support (such as simplification, repetition, and feedback)
(3) a social setting which brings the learner in frequent enough and sustained enough contact with target language speakers to make language learning possible (Wong-Fillmore, 1991).
Listening is therefore essential to language development. The speaking part usually comes later—so, madres, if you’re frustrated that minimal progress is being made, keep up the conversation as you will see fruit from your efforts in time. Also look for other opportunities to engage with your kids through Spanish and bilingual and educational apps like TipiTom (preK), Juana La Iguana (preK) and web platform ABCmouse.com.
The word immersion has several meanings including “deep mental involvement” and “a method of teaching a second language by the exclusive use of that language.” For me, summer presented multiple opportunities for all kinds of immersion: Spanish immersion, fun immersion and, most important, mama and child immersion. As I say goodbye to the summer, and hello to the new school year, I’m enveloped in feelings of happiness and longing. Nothing beats spending those beautiful summer days with my querido chicharrón.

Wednesday, February 17, 2016

Today I Was Asked Why I'm Unreasonable

I had to fill out an application today for an accelerator called Unreasonable Institute. They're seeking entrepreneurs in the early education space who are dedicated to improving the lives of millions of low-income kids. One of the questions on the application was...Why Am I Unreasonable? Ha! What a great question! 

So here's my answer: I'm unreasonable because I won't/can't turn my back on the millions of kids who need exactly what Tipitom brings to the table. I feel obligated and motivated to bring this venture to fruition. I have a social responsibility that's based on personal experience, societal need and opportunity. I've passed up multiple career opportunities and sacrificed all I have to stay in the game. I'm the queen of unreasonable! ¿Si o no?

Monday, February 1, 2016

Language Discrimination, Language Diversity and Bias

Discrimination comes in all kinds of forms. Recently I experienced cultural discrimination for speaking Spanish while in Mexico. More specifically while at a social activity during a company retreat, I spoke in Spanish to one of the co-founders of one of my clients. The following day the other co-founder (a non-Spanish speaker) was apparently furious with me for doing so and demonstrated her irritation by mistreating badly. 

I know lots of people have been on the recipient end of someone else's fury over said actions. This occurrence provoked me to think about why some have such a visceral reaction to others speaking a second language. Clearly, some people believe you must be speaking about them in an offensive way. Others may experience some level of personal insecurity when not understanding the language, leading to acts of anger and frustration. 

I've travelled outside the U.S. and I grew up bilingual. However, as a resident of the US I believe our ethnocentric attitude about our culture is the culprit behind language discrimination in the US. Others who say, “Speak English, we’re in America”, frequently express this disposition! I agree one should speak the local language of one's resident country, but what happens when you're fully bilingual? Shouldn’t we all have the freedom to speak English and another language if desired? 

I resigned from working with that client and the went on an amazing trip to Morocco. Morocco has a rich history in trade and is a mecca for diversity and multiculturalism.  In Morocco two languages are spoken officially including Arabic and Berber, and unofficially French. During my eight-day tour of the country through the bustling city of Marrakech, the snow covered mountains of Atlas, the rust-colored dunes of the Sahara desert and the seaside city of Esssaouira; I heard all kinds of local and European languages. I was completely delighted to be around so many international folks expressing themselves in their native tongue and culture. At one point our guide Mohammed said, "to understand a culture, you must understand their language." I couldn't agree more!

In Morocco I learned approximately 10 new words In Arabic. I also learned this community of Islamic believers is deeply connected to their customs and spirituality. "En Shala," (God willing) is an expression commonly used in every day vernacular and one I readily adopted. Each and every time I greeted a Moroccan or Berber in their native tongue, we instantly connected and joy permeated the energy between us. Learning other key phrases, more about their beliefs, religion and customs helped me better communicate and gain insights about some of my own bias regarding Islamic religion and practices.  In the states we hear a lot of inaccurate information about the Muslim community creating a spirit of fear and insecurity. The Muslim people I met in Morocco we’re kind, warm and considerate. New flash: a headscarf doesn’t make you a terrorist. We really must stop making such erroneous assumptions. 


Language is intimately attached to culture and vice versa. Opening up our minds to having a cultural experience through language can be fun, educational and enjoyable. Discovery can happen from a positive disposition about someone else's culture, while arrogance and an ethnocentric attitude can lead to discrimination. In a global culture with a multitude of languages and cultures, let us celebrate our uniqueness as we're all part of the same tribe called - humans. 

Deborah Castillero
Founder, Bilingual Children's Enterprises
www.tipitom.com
(917) 913.1300